Push Marketing 
How do you use the Internet to tell people about:
Your company?
Your products and services?
Your latest developments?
Probably, you use a website.
  > Websites need to be found
  > Websites need to be multi-purpose
  > Websites are relatively expensive to set up
  > Websites are good for 'pull marketing' - drawing people in

Consider using e-mail
  > E-mail can be distributed to targeted lists whenever you want
  > E-mail can carry focused information
  > E-mail is relatively cheap
  > E-mail gets to more people
  > E-mail is good for 'push marketing' - getting information out

Use listservices.co.uk to develop your 'push marketing' campaigns